Providing Value for Different Types of Paying Usersįreemium lowers the barrier for users to try an app, and gives them the option to pay if they want to engage more deeply. “You can do things like share lives, challenge friends to beat your scores, and push each other to become better players, and all of this wouldn’t be possible if we didn’t have a great free experience.”
“We make social games, and the experience is better when more people are playing,” says Josh Yguado, President and Chief Operating Officer at Jam City. “It’s not like we lead with our best and then when you purchase content you’re getting something that is less interesting or less relevant.”įor Jam City Inc., the developer behind games like Juice Jam, Cookie Jam, and Panda Pop, providing great free experiences in its freemium games helps the company attract more users by lowering the barrier to download.
“One of the ways we establish trust is that when you get a trial or some free content, you’re getting the same quality that you would when you pay,” says Joe Ghazal, Chief Technical Officer at Originator. Says Rex Ishibashi, Chief Executive Officer at Originator, “It can be frustrating if you read reviews that make an app sound wonderful, you make a commitment, you pay, and you discover that the app really doesn’t meet expectations.” For Originator Inc., the developer behind the Endless series of children’s apps, the ability for a parent to try before they buy is fundamental to the freemium experience.